Crest vs Sensodyne: Which Toothpaste Should You Choose?

Crest vs Sensodyne

Choosing the right toothpaste can be a bit complicated task with numerous brands vying for your attention. But when it comes to oral care, Crest and Sensodyne are two big players that each have their own unique benefits and claim to be the best.

This guide will delve into a detailed comparison of Crest and Sensodyne, shedding light on their ingredients, effectiveness, dentist recommendations, and other key aspects.

By the end of this article, you’ll know which toothpaste is best for your dental needs. Let’s compare Crest and Sensodyne – the toothpaste showdown you didn’t know you needed.

Crest, a product of Procter & Gamble, has been in the oral care market since 1955 and is known for its wide range of toothpaste, catering to different dental needs like cavity prevention, gum care, teeth whitening, and sensitivity relief.

The brand is proud to be the first toothpaste to receive the American Dental Association’s (ADA) Seal of Acceptance.

The effectiveness of Crest lies in its ingredients. Crest toothpaste typically contains fluoride (stannous fluoride or sodium fluoride), which is clinically proven to prevent cavities and gum disease. Some Crest toothpaste also contains hydrated silica for whitening, sodium lauryl sulfate for foaming, and various other ingredients for flavor and freshness.

Crest Ingredients

Crest toothpastes primarily contain three key ingredients – Fluoride, Sodium Lauryl Sulfate, and Hydrated Silica.

  • Fluoride: This is the active ingredient in Crest toothpaste, and it comes in two forms: Stannous Fluoride and Sodium Fluoride ((0.15% w/v fluoride ion) (0.243 %). Fluoride is crucial as it helps to prevent cavities and tooth decay by strengthening the tooth enamel.
  • Sodium Lauryl Sulfate (SLS): SLS is a foaming agent that helps spread the toothpaste throughout your mouth, ensuring that every tooth gets coated and cleaned effectively. However, some people may find that SLS leads to mouth sores or canker sores.
  • Hydrated Silica: This ingredient is used as an abrasive in Crest toothpaste. It helps in removing plaque and stains from the teeth, contributing to the toothpaste’s whitening effect.

Here are some additional inactive ingredients you’ll find in Crest:

Sorbitol, Water, Trisodium Phosphate, Flavor, Cellulose Gum, Sodium Phosphate, Carbomer, Sodium Saccharin, Titanium Dioxide, Blue 1.

Remember that the exact ingredients can vary based on the specific Crest product. For instance, some Crest toothpaste may contain ingredients aimed at addressing sensitivity, gum care, or enhanced whitening.

Related: 7 Tips to Get Rid of Toothpaste Taste

Understanding Sensodyne

Sensodyne, a brand under GlaxoSmithKline, has been a trusted name in oral care since its introduction in 1961. Sensodyne specializes in toothpaste for sensitive teeth, offering relief and long-term protection.

The brand’s offerings have expanded over the years to include options for cavity protection, gum care, and teeth whitening, alongside sensitivity relief. Dentists often recommend Sensodyne for people who experience teeth sensitivity and is recognized by the American Dental Association (ADA).

The effectiveness of Sensodyne toothpaste rests in its ingredients. The most common active ingredients in Sensodyne products are Potassium Nitrate and Stannous Fluoride.

Potassium Nitrate soothes the nerves in your teeth, reducing sensitivity, while Stannous Fluoride protects against decay and whitens teeth.

Also Read: Can Sensodyne Cause Gum Irritation?

Sensodyne Ingredients

Sensodyne toothpastes mainly feature two active ingredients – Potassium Nitrate and Stannous Fluoride.

  • Potassium Nitrate: This ingredient is great for sensitive teeth. Potassium Nitrate calms tooth nerves, reducing pain from hot or cold foods/drinks.
  • Stannous Fluoride: Also found in some Crest toothpaste, Stannous Fluoride is utilized in Sensodyne for its ability to protect against tooth decay and aid in teeth whitening. It forms a protective barrier over sensitive areas, preventing pain triggers from reaching the nerves.

In addition to these, Sensodyne toothpastes consist of several other inactive ingredients such as:

Sorbitol, Water, Glycerin, Hydrated Silica, Flavour, Titanium Dioxide, Sodium Saccharin, Xanthan Gum, and Sodium Hydroxide.

Keep in mind, that the exact formulation may vary depending on the specific Sensodyne product. For example, Sensodyne ProNamel toothpaste is designed to help protect against the effects of acid erosion, in addition to providing all the benefits of regular toothpaste.

Key differences between Crest and Sensodyne toothpaste

While both Crest and Sensodyne offer a variety of benefits, their key differentiating factor lies in their primary focus. Crest provides a complete oral care solution, covering everything from cavity prevention to teeth whitening. Its formula is designed for maintaining dental health and hygiene.

In contrast, Sensodyne is renowned for its specialization in sensitivity relief. Its formula is specifically designed to provide comfort to those experiencing sensitivity issues. Therefore, it might be the preferred choice for those who experience discomfort when consuming hot or cold foods and drinks.

In terms of active ingredients, both toothpastes contain fluoride but in different forms. Crest primarily uses Stannous Fluoride and Sodium Fluoride, while Sensodyne utilizes Potassium Nitrate alongside Stannous Fluoride. Potassium Nitrate is known for its nerve-soothing qualities which make Sensodyne products particularly effective for sensitive teeth.

Both brands offer a variety of toothpaste options to address specific oral issues. Choose the right toothpaste based on your personal oral health needs.

Crest vs Sensodyne: Final Verdict

Choosing between Crest and Sensodyne toothpaste is a tough call. It really depends on your individual needs and preferences.

If you’re looking for daily dental hygiene and teeth whitening, Crest might be your best option. They offer a wide range of products to cater to different oral care needs, making it a versatile choice.

On the other hand, if you’re dealing with sensitive teeth, Sensodyne is likely the better option. It’s specifically formulated to provide relief from sensitivity pain, offering both immediate and long-term protection. Plus, it still delivers on essential oral care aspects like cavity prevention and teeth whitening.

As we mentioned earlier, both brands have received the ADA Seal of Acceptance, which means they meet high standards for effectiveness and safety. It’s always a good idea to talk to your dentist before choosing a toothpaste.


In conclusion, both Crest and Sensodyne offer excellent oral care options. Your choice should be guided by your specific needs and concerns. Crest offers a wide range of products for dental hygiene and teeth whitening, while Sensodyne provides relief for sensitivity caused by hot or cold foods and drinks. But, it’s always best to consult your dentist before settling on toothpaste.

Note: This content is not endorsed or sponsored by either Crest or Sensodyne.


Do dentists recommend Crest toothpaste?

Yes, many dentists do recommend Crest toothpaste for its effectiveness in fighting cavities and removing surface stains. However, some dentists may also recommend Sensodyne for patients with sensitive teeth or other specific oral health needs.

Does Sensodyne toothpaste whiten teeth?

Yes, certain Sensodyne products, like Sensodyne Extra Whitening and Sensodyne Pronamel Gentle Whitening, have been designed with ingredients to help whiten teeth while maintaining their sensitivity-relief properties. They work to remove surface stains for a brighter, whiter smile.

Is Crest good for sensitive teeth?

Yes, Crest offers specific products for sensitive teeth. Products like Crest Pro-Health Sensitive & Enamel Shield Toothpaste are formulated with ingredients like stannous fluoride that help protect sensitive teeth by strengthening enamel and protecting against cavities. It also creates a protective shield around the teeth to prevent sensitivity triggered by hot or cold foods and beverages.


The information provided in this article is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Don’t ignore professional medical advice or put off seeking it just because of something you read here. Although we aim to offer precise and current information, we do not guarantee its completeness, accuracy, reliability, suitability, or availability for any purpose. Using the information in this document is at your own risk. We are not responsible for any losses or damages caused by our content.

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