Noom is a popular digital weight-loss and wellness program that combines behavioral psychology, personalized coaching, food tracking, and daily lessons. Unlike traditional diets, it focuses on building sustainable habits through mindset shifts and small daily actions. Many people choose Noom because it feels more like a lifestyle change than a restrictive plan.
The biggest question people have before signing up is the monthly cost and whether the price matches the value. Noom uses a subscription model with different plan lengths, which affects the effective monthly rate. Prices can also vary based on promotions, discounts for longer commitments, and occasional special offers.
This article explains Noom’s current pricing structure, what each plan includes, how the cost breaks down, and what influences the final amount you pay. All information is for educational purposes only and not medical or financial advice. Prices and plan details can change, so always check the official Noom website for the most up-to-date information.
Noom’s Subscription Model Explained
Noom operates on a recurring subscription basis rather than a one-time payment. You choose how long you want to commit upfront, and the total price is divided across the chosen months. Longer commitments lower the average monthly cost significantly.
The shortest plan is usually 1 month, while the most common options run 4, 6, 8, or 12 months. After the initial commitment ends, the subscription auto-renews month-to-month at a higher rate unless canceled. Noom often displays the longest plan as the “best value” during signup.
Cancellation policies allow you to stop future charges, but refunds are limited. Most people who finish the program report better results with at least 4–6 months of consistent use.
How Plan Length Affects Monthly Pricing
- Shorter plans (1–3 months) have higher per-month rates
- Medium plans (4–6 months) offer a balanced price
- Longer plans (8–12 months) give the lowest average monthly cost
- Auto-renewal after initial term usually costs more per month
Choosing the right duration depends on your goals and budget.
Current Noom Plan Pricing Breakdown
As of the latest available data, Noom’s pricing structure typically looks like this for new users:
- 1-month auto-renewing plan: around $70 per month
- 4-month plan: $169 total ($42.25/month average)
- 6-month plan: $209 total ($34.83/month average)
- 8-month plan: $249 total ($31.13/month average)
- 12-month plan: $299–$359 total ($24.92–$29.92/month average)
These are approximate figures before any promotions. Noom frequently runs limited-time discounts that can reduce the starting price by $50–$150 on longer plans.
The 12-month option is often marketed as the “most popular” and “best value.” It gives the lowest average monthly rate but requires the largest upfront payment.
What’s Included in a Noom Subscription
Every paid Noom plan includes access to the full app experience:
- Daily bite-sized psychology-based lessons
- Personalized calorie budget and food logging
- One-on-one coaching with a goal specialist
- Group support through in-app communities
- Exercise tracking integration
- Weekly weigh-ins and progress charts
Higher-tier or longer plans do not unlock different content; the core program remains the same. The main difference is the length of access and average monthly cost.
Some users receive free add-ons like custom meal plans or extra coaching sessions during promotional periods. These extras are not guaranteed.
Core Features Available on All Paid Plans
- Custom daily calorie goal based on your profile
- Color-coded food logging system (Green, Yellow, Orange)
- Daily articles and challenges
- In-app messaging with coach
- Water intake and step tracking
The program emphasizes consistency over perfection, which is reflected in its lesson structure.
Comparison of Noom Plans and Monthly Cost
| Plan Length | Total Upfront Cost (Typical) | Average Monthly Cost | Best For |
|---|---|---|---|
| 1 month | $60–$70 | $60–$70 | Short trial or testing the app |
| 4 months | $169–$209 | $42–$52 | People wanting moderate commitment |
| 6 months | $209–$239 | $35–$40 | Most popular balanced option |
| 12 months | $299–$359 | $25–$30 | Long-term habit building |
This table shows approximate pricing before discounts. Longer plans almost always provide the lowest monthly rate.
Add-Ons and Optional Extras
Noom occasionally offers premium add-ons during signup or later in the program. Common extras include:
- Custom meal planning
- Personal exercise coaching
- Advanced biometric tracking integration
- Extended coaching access
These add-ons typically cost $10–$50 per month on top of the base subscription. They are entirely optional and not required for core program success.
Some users report receiving free add-ons as part of promotional campaigns. Always review what is included before accepting extras.
Ways to Lower Your Noom Subscription Cost
Noom frequently provides new-user discounts, especially on longer plans. Signing up through a referral link or during promotional periods can save $50–$150 off the initial cost.
Paying upfront for a longer plan reduces the monthly rate significantly. The 12-month option often becomes the most economical choice for people who plan to use the program consistently.
If you have employer wellness benefits, check whether your company reimburses or subsidizes digital health programs. Some health insurance plans now offer partial coverage for behavioral health apps.
Practical Ways to Save on Noom
- Use referral codes or promo links shared by current users
- Sign up during seasonal sales (New Year, summer, etc.)
- Choose the longest plan you’re confident you’ll complete
- Ask about student, teacher, or military discounts
- Check employer wellness reimbursement programs
These strategies help many people access Noom at a lower effective monthly price.
What Happens After Your Initial Commitment Ends
Once your chosen plan length ends, Noom automatically switches to a month-to-month subscription. The auto-renew rate is usually $60–$70 per month.
You can cancel anytime before the renewal date. Most users who finish the program either cancel or continue month-to-month if they still find value in the coaching and tracking tools.
Noom allows you to pause or restart your membership in some cases. Contact support to discuss options if you need a break.
Is Noom Worth the Monthly Cost?
Many users feel Noom’s price is justified because of the coaching, psychology-based lessons, and ongoing accountability. Others find similar results with free or lower-cost tracking apps combined with self-education.
The program works best for people who respond well to structured daily tasks, behavioral nudges, and personalized messaging. If you prefer rigid meal plans or extreme calorie cutting, Noom’s flexible approach may not feel like the right fit.
Long-term users often report that the habit-building lessons continue to help even after canceling the subscription. The app remains partially accessible for basic tracking after the paid period ends.
Conclusion
Noom’s monthly cost typically ranges from about $25 to $70 depending on the plan length you choose, with longer commitments offering the lowest average monthly rate. Most people pay between $30 and $50 per month when selecting a 6- to 12-month plan, which provides access to daily coaching, personalized food tracking, psychology-based lessons, and group support. While the upfront payment can feel significant, many users find the structured guidance and habit-building focus worth the investment for sustainable lifestyle change. This article is for informational purposes only and not medical advice. Always review current pricing directly on Noom’s website and consult a healthcare professional before starting any weight management program to ensure it aligns with your individual health needs.
FAQ
How much does Noom cost per month on the most popular plan?
The 6-month plan usually costs around $209–$239 total, which averages $35–$40 per month. This is one of the most commonly chosen options. Longer plans lower the monthly rate further.
Is there a free version or trial of Noom?
Noom offers a short free trial period (usually 7–14 days) that gives access to some lessons and basic tracking. You must enter payment information to start. Full features require a paid subscription.
Does Noom offer military, student, or teacher discounts?
Noom occasionally provides targeted discounts for military personnel, students, teachers, and first responders. These are not always advertised publicly. Contact Noom support or check during signup for current offers.
Can I cancel Noom after the first month?
Yes, you can cancel anytime before your renewal date. For time-limited plans, you keep access until the end of the paid period. Month-to-month plans stop immediately upon cancellation.
Does Noom cost more if I add coaching or meal plans?
Basic coaching is included in every paid plan. Optional premium add-ons (custom meal plans, extra coaching) may cost an additional $10–$50 per month. These are entirely optional.
What happens to my account if I cancel Noom?
After cancellation, you lose access to coaching, new lessons, and premium features. You may retain basic tracking and past data for a limited time. Rejoining later requires a new subscription.
Is Noom cheaper if I pay annually?
Yes, the 12-month plan gives the lowest average monthly cost (often $25–$30/month). Paying the full amount upfront is required for the longest plans. Shorter plans have higher per-month rates.
How do I get the lowest possible price for Noom?
Sign up using a referral or promo code, choose the longest plan you’re comfortable with, and watch for seasonal discounts. Some users report saving $100+ with the right code.
Can I use my HSA or FSA to pay for Noom?
Some flexible spending accounts or health savings accounts allow Noom as a qualified medical expense, especially if linked to a medical diagnosis. Check with your plan administrator for eligibility.
Is Noom worth the monthly cost compared to other apps?
Noom costs more than basic calorie trackers but includes coaching, psychology lessons, and group support. Many users feel the guidance justifies the price. Others prefer free or lower-cost alternatives for tracking alone.
Dr. Usman is a medical content reviewer with 12+ years of experience in healthcare research and patient education. He specializes in evidence-based health information, medications, and chronic health topics. His work is based on trusted medical sources and current clinical guidelines to ensure accuracy, transparency, and reliability. Content reviewed by Dr. Usman is for educational purposes and does not replace professional medical advice.