Pureology Hair Loss Lawsuit: What You Need to Know

Pureology Hair Loss Lawsuit

In recent years, the renowned hair care brand Pureology has been making headlines, but not for reasons it would prefer. The company, popularly known for its sulfate-free and color-care products, is currently facing a class action lawsuit.

The lawsuit alleges that some Pureology products are linked to hair loss, an issue that has left consumers with a flurry of questions and concerns.

In this article, we explore the details of the Pureology Hair Loss Lawsuit, shedding light on the claims, the evidence presented, and the company’s response to the allegations.

Is there a Lawsuit against Pureology?

Yes, there is indeed a lawsuit against Pureology. A class action lawsuit was filed in the U.S. District Court for the Southern District of California in April 2021.

The case, named Moore v. L’Oreal USA Inc., alleges that Pureology’s line of Strength Cure and Hydrate products results in significant hair loss and scalp irritation among its users.

The plaintiffs are seeking damages for alleged violation of California’s consumer protection laws, as well as breach of warranty, misrepresentation, and unjust enrichment.

The case file provides a detailed overview of these allegations. It’s important to note that the lawsuit is still ongoing, and no definitive judgment has yet been made on these allegations.

Also Read: Nexxus Hair Loss Lawsuit: What You Need To Know

What are the claims of the Pureology Hair Loss Lawsuit?

The plaintiffs in the Pureology Hair Loss Lawsuit make several distinct claims.

Firstly, they claim that the Strength Cure and Hydrate lines of the brand cause hair loss, scalp irritation, and other adverse effects. They argue that Pureology and its parent company, L’Oreal USA, did not sufficiently warn consumers about these potential side effects. These allegations are based on multiple consumer complaints and online reviews that describe hair loss and scalp issues after using these products.

Secondly, the plaintiffs claim that Pureology engages in misleading marketing practices. They argue that the brand falsely advertises its products as safe and beneficial for hair health. In reality, they claim, these products contain ingredients known to cause hair damage and loss.

The lawsuit specifically points to the inclusion of DMDM hydantoin, a preservative known to release formaldehyde, a substance classified by the International Agency for Research on Cancer (IARC) as a human carcinogen. This topic has been the center of consumer beauty product debates and lawsuits in recent years, with the NCBI providing a safety overview of formaldehyde in cosmetics.

Please note that these claims are allegations at this point, and the legal process is ongoing. Stay informed about the case updates and make your own decisions.

Also Read: Does Pureology Cause Hair Loss? Unveil The Truth

To Support The Lawsuit Claims Is There Any Scientific Evidence?

No, there is currently no scientific evidence to support the lawsuit claims. The Pureology Hair Loss Lawsuit is still ongoing, and no final judgment has been made. However, the case file does include scientific evidence to support the claims.

The lawsuit cites a study conducted by the NCBI that found DMDM hydantoin to be one of the leading causes of allergic contact dermatitis in leave-in hair products. The plaintiffs also show evidence of other studies linking preservatives that release formaldehyde to scalp irritation and hair loss.

However, it’s important to note that this evidence is inconclusive, and more research is needed to definitively link these ingredients to hair loss.

Response from Pureology

Pureology has responded to allegations and maintains that their products are safe to use. They released an official statement denying the allegations, asserting that their products meet safety standards and undergo rigorous testing before market release. Pureology prioritizes customer well-being and ensures product safety.

Despite the lawsuit, the brand continues to receive a considerable amount of positive reviews from its customers. A lot of customers are happy with the product, but there are a few who mentioned hair loss and scalp irritation. Just keep in mind, that everyone’s experience with hair care products can be different.

Company’s statement regarding the lawsuit

In their response to the lawsuit, Pureology stated, “We strongly deny the allegations. Our products are developed and produced following strict safety standards. They experience rigorous testing before market release. Consumer safety is our top priority, and we take these allegations seriously. We are reviewing the lawsuit and cannot provide specific details at this time.”

While it’s essential to stay informed about the lawsuit, it’s also important to remember that these claims are yet to be proven in court.

Steps taken by Pureology to address the issue

In response to the Pureology Hair Loss Lawsuit claims, the company has reportedly taken steps to make sure its customers are safe and satisfied.

This includes re-evaluating and strengthening their quality control measures, performing additional testing on their products, and openly communicating with customers about ingredients and their impact.

Furthermore, Pureology maintains that they are dedicated to the continuous improvement of their products and are open to customer feedback.

They have also set up dedicated customer service channels to handle concerns related to their products, showing their commitment to user experience. While the lawsuit is undoubtedly a major concern, it is also an opportunity for Pureology to further enhance its products and services to meet the evolving needs of its customers.

Exploring solutions for hair loss after using Pureology products

Follow these steps, if you’ve experienced hair loss after using Pureology products:

  • First and foremost, stop the use of the product immediately to prevent further damage to your hair and scalp.
  • Seek a dermatologist or a trichologist. They can assess your condition, determine the cause, and provide treatment options.
  • Consider using hair products specifically designed to help with hair loss. These could include products that contain minoxidil or finasteride, which are FDA-approved ingredients for treating hair loss.
  • Eat a balanced diet with protein, vitamins (A, C, E), and minerals (iron, zinc) for healthy hair.
  • Be gentle when handling your hair. Avoid hairstyles that pull on your hair, and limit heat styling.
  • Consider taking over-the-counter supplements like Iron, Keratin, and Biotin, that promote hair growth, but consult your doctor first.
  • Reduce stress with activities like yoga, meditation, or deep breathing exercises. Chronic stress can lead to hair loss.

Also Read: Avocado Oil and Peppermint Oil for Hair Growth: Fact or Fiction?


While there is no definitive evidence linking Pureology’s products to hair loss, it’s important for consumers to be aware of any potential risks associated with the use of these products. As always, it’s crucial to carefully read and research product labels before use and to consult with a doctor or hair specialist if you experience any adverse effects. So, be cautious about the products you choose for your hair and scalp, and prioritize your health above all else.


The information provided in this article is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Don’t ignore professional medical advice or put off seeking it just because of something you read here. Although we aim to offer precise and current information, we do not guarantee its completeness, accuracy, reliability, suitability, or availability for any purpose. Using the information in this document is at your own risk. We are not responsible for any losses or damages caused by our content.

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